Brief introduction to the Laterooms partnership programme

8. The LateRooms model Pay when you stay – no booking or cancellation fees means a great customer experience. Both online and offline (call centre) availability . Ongoing hotel recruitment to enhance breadth of choice . Advance & same day booking. High service levels for customers, hotels and partners Broad range of accommodation - great customer choice and something for every budget.

9. Yield management LateRooms provide hoteliers with a flexible operating system giving properties complete control over rates and availability. A combination of the methods can be used to match demand Referral and Allocation methods enable customers often to get last minute rooms/cancellations and add an extra 15 – 25% on to our conversion

10. LateRooms.com offers over 34,500 hotels throughout the world. With 150+ hotels available in Birmingham, we have unrivalled stock making LateRooms.com a market leading hotel provider. LateRooms.com have and a dedicated hotel product team sourcing new properties, building successful relationships who offer best practice. Hotel stock

14. Partnership expertise

15. LateRooms choice

19. Brand investment Play LateRooms.com launched a new advertising campaign on March 19 th going across TV, press, online and social media. Creative for the campaign again focuses on the wide range of accommodation we have available on the site and retains the ‘Dizzy With Choice’ strap line from 2009. A variety of different hotel types are represented as ‘worlds’ in the TV ad as we aim to showcase the best accommodation on the site. The press campaign supports this message of going on a journey when selecting your hotel and will feature across broadsheets and free dailies.

20. Press advertising

21. Email marketing

24. Integration and development